Permanent Life Insurance

Secure your assets and loved ones with suitable Life Insurance coverage. Our network of top Life Insurance providers in Canada empowers you to find the best rates for permanent life insurance.

Google Review logo
4.8 Stars
js_loader
Permanent Life Insurance hero banner

Our Reviews

Excellent4.8 Based on 620 reviews from ★★★★★ Very easy process to book insurance by Ofir.Marian AveryMarian Avery ★★★★★ Ofir provided exceptional service in helping me secure emergency travel medical insurance. I had some very technical questions regarding top-up coverage and stability periods, and Ofir answered all of them clearly, promptly, and professionally. He made a potentially stressful and confusing process completely seamless and ensured I had the exact, safe coverage I needed. Thank you, Ofir, for the outstanding support and peace of mind!Steve ShinSteve Shin ★★★★★ It is the second time that I deal with Karen Wright to insure my trips and I am very happy with her service. She is competent, efficient, profesional and very courteous. I'll will call her again for my next trip.Christiane DelonChristiane Delon ★★★★★ Process was quick and easy, Ofir was pleasant and knowledgeable and helped me out start to finish in just a few minutes. For a future trip I will probably get other extended coverage as well, as for this trip we bought only medical and indeed unfortunately needed itSara RaizelSara Raizel ★★★★★ Dornaz was knowledgeable and easy to deal with. She gave me a rundown on the policy and made me feel at ease.Rhonda HandlechnerRhonda Handlechner ★★★★★ Excellent customer service, professional and courteous. Thank you Karen Wright.Mimi AlamMimi Alam ★★★★★ Very helpful and easy to do business with. I needed travel insurance and got lots of quotes to compare. Purchase was painless and fastwarren faleirowarren faleiro ★★★★★ Thank you Karen Wright, for your very fast, efficient service to obtain my travel insurance. A quick medical questionnaire to complete, payment done, and I had it in my inbox ready to print. Effortless ! A good choice !Laura Courtney-ClarkeLaura Courtney-Clarke ★★★★★ Sehar was very knowlegable, understood my needs and was very helpfull setting me up with my coverage as well as explaining the contract. It made the whole process go very smoothly.Les McCullochleslie mccullochleslie mcculloch ★★★★★ Dornaz is great to deal with. She made me feel that no question was a dumb question. Very helpful.Valerie RothValerie Roth ★★★★★ Karen Wright provided outstanding and timely service setting up the policy for our trip. Nice to have a piece of mind at a reasonable price for our tripLarry KellockLarry Kellock ★★★★★ Always a positive helpful experience with Dornaz. For all your travel insurance needs i would definitely recommend Dornaz with Alliance InsuranceL.M.L.M. ★★★★★ Karen was very efficient and friendly. She explained details in a very respectful way and we would be happy to deal with her in the future.Juliet StephensJuliet Stephens ★★★★★ It's always a pleasure to deal with Karen Wright. She is always very helpful and courteous.Bernie LehmannBernie Lehmann ★★★★★ Karen was very helpful and great to talk to. I would definitely recommend her to any of my friends wanting insurance.Bobbie ViolanteBobbie Violante ★★★★★ I just want to say that my experience with Muhammad sorting out my trip cancellation insurance was the best I could have hoped for - he is patient, knowledgeable and answered all my questions.mary Muldermary Mulder ★★★★★ Karen made this experience so easy and less stressful than I thought it was going to be. She was very professional and was able to answer all of my questions thoroughly and made me feel a little confident that I was getting a good product from her.T RumT Rum ★★★★★ I wanted to thank Dornaz on being very helpful for answering all my questions. She was very polite and patient. I had a a lot of questions.Selina AllenSelina Allen ★★★★★ I bought health insurance to my company emloyees, and luckily I dealt with Teressa, She was amazing, understanding so helpful.did not bother her I made some changes and mistakes she kept working with me guide me spontaneously , its like we were sitting in same office ..kept going and get the job done as I like, Thank you Teressa, Thank you Alliance income Serviceshaitham saadedinhaitham saadedin ★★★★★ Once I was able to get through on the phone, Karen was excellent. She was very friendly, patient and informative. She worked things out with me until she found the policy that I needed.June CaineJune Caine ★★★★★ Knowledgeable, curtis and efficient. I am very pleased with Karen expertise and professionality. Definitely I will use her service again.Magda MahdyMagda Mahdy ★★★★☆ Sehar Bajwa was knowledgeable and provided explanations for all insurance coverage. Process was simple and easily done over the phone.Joe WeryJoe Wery ★★★★★ Muhammad was very patient with me while I decided.i recommend dealing with Muhammad .I think having insurance puts my mind at ease.Angele FaucherAngele Faucher ★★★★★ I always like to shop around to get the best deal, without compromising quality.My research brought me to Allianz and I was contacted by Sehar Bajwa, who answered all my questions and sent me an email with all the details.Not only was Allianz the best price, I also got good service from Sehar.I hope that I will not need the insurance but if I do, I hope the good service I have received so far, will continue.Thank you Sehar.SylvainSylvain ★★★★★ Good assistance.Heather SutherlandHeather Sutherland ★★★★★ Dornaz provided our travel insurance efficiently and promptly. Her communication was clear and professional. Very pleased to work with her!Dale HildebrandtDale Hildebrandt ★★★★★ I recently had the pleasure of dealing with Muhammad regarding travel insurance. I can't say enough about him. I had a few issues created by my Costco m/c. He went above and beyond to make changes to my policy because of m/c. I certainly won't hesitate contacting him in future for future travels or recommending him to friends & family. Thank you Mary Rate 110/100Mary BortignonMary Bortignon ★★★★★ I had the pleasure of meeting and working with DORNAZ for my personal health and dental insurance. She is an absolutely incredible. She listened to me and provided detailed information during our first call. She was very diligent in following up with me by email. She was very patient as I had changed my request after she did everything. I can honestly say that she might be one of best people I have spoken to in the customer service industry.She is a valuable asset.Thank you DORNAZ !!!!!!Mary BMary B ★★★★☆ Muhammad at Alliance was helpful and responsive.Kathleen MagladryKathleen Magladry ★★★★★ Very responsive to my many questions and super efficient processAlexandriaAlexandria ★★★★★ It was a pleasure dealing with Muhammad . Would deal with him again.Miriam HartmanMiriam Hartman ★★★★★ Muhammad was excellent, it took a few days because of technical problems, not Alliance issue. Will definitely use again, got us the best price for travel insurance. Thanks MuhammadJackie KeirJackie Keir ★★★★★ We have previously obtained travel insurance with Alliance through Costco Travel insurance. After Alliance email reminder, I have filled out request for multiple trip quote. Sehar Bajwa called back and helped me to complete the application. I received by email the Manulife Travel Policies right after. ThanksT NguyenT Nguyen ★★★★★ I worked with Artmiz to arrange travel insurance. She was very helpful ,answered my questions and clearly outlined my options. I will use Artmiz at Alliance for future travel.valerie szilockvalerie szilock ★★★★★ My agent is Muhammad SuleimanMariaMaria ★★★★★ Dornaz is always very helpful and provides all the details and suggests the best optionMona HadisiMona Hadisi ★★★★★ Dornaz was extremely helpful and efficient, a pleasure to deal with. Highly recommend her for travel or any insurance questions or policies.Joe DaigleJoe Daigle ★★★★★ Dornaz was very helpful during my search for travel insurance!C JC J ★★★★★ Very polite and courteous.. My agent, Dornaz, was very helpful and efficient booking my travel insurance. All needs were met in a professional way. Thank you.Kim Keller- RakochyKim Keller- Rakochy ★★★★★ Great customer service!! Very friendlyBrenda BurtonBrenda Burton ★★★★★ I am very grateful to Sehar Bajwa for her help. She is very patient and professional.Vivian GuoVivian Guo ★★★★★ Dornaz made it very easy getting a quote and then completing the deal.Franz HasenhundlFranz Hasenhundl ★★★★★ Sehar promptly replied to my emails and answered any & all questions I had. Great rates on medical/travel insurance.Natalie HaakNatalie Haakjs_loader
Insurance Shopping CTA banner

Shopping for Permanent Life Insurance? We Can Help!

We make finding the right insurance coverage fast and simple by connecting you with the best insurance providers in Canada.

Browse options, compare rates, and save more on HealthRates.ca.

Understanding Permanent Life Insurance

Permanent life insurance is essential for Canadians due to its lifelong coverage, cash value accumulation, and tax advantages. Unlike term life insurance, which has a set duration, permanent policies provide protection until the policyholder’s death. Additionally, the cash value component allows tax-deferred growth, offering flexibility and financial resources during one’s lifetime. While initial premiums may be higher, the long-term benefits make permanent life insurance a valuable choice. Consider speaking to an advisor to explore your options further!

Key Benefits

Having a permanent life insurance in Canada offers several key benefits:

Lifelong Coverage:

Unlike term insurance, permanent life insurance provides coverage throughout your entire life. Your beneficiaries are guaranteed a death benefit whenever you pass away, as long as you’ve paid your premiums.

Tax-Free Death Benefit:

The money from the death benefit is tax-free for your loved ones to use as they need.

Cash Value:

Some permanent life insurance plans include a cash value component. This tax-preferred savings portion can grow over time and provide potential borrowing options. Keep in mind that withdrawing funds from the cash value may reduce your policy’s death benefit.

Stable Premiums:

Permanent life insurance premiums typically remain consistent over time, unlike rising term insurance rates.

Different Types of Permanent Life Insurance

In Canada, there are three main types of permanent life insurance:

Whole Life Insurance

This plan provides lifelong coverage without expiration. Your beneficiaries receive a tax-free death benefit when you pass away, as long as you’ve paid your premiums. Whole life insurance also accumulates cash value over time, which you can access or borrow against.

  • Coverage: Whole life insurance provides lifelong coverage. As long as you pay your premiums, your beneficiaries receive a tax-free death benefit when you pass away.
  • Cash Value: Over time, your policy accumulates cash value. This value grows at a guaranteed rate and can be accessed during your lifetime. You can also borrow against it.
  • Premiums: Premiums are typically higher than term life insurance but remain level throughout the policy.
  • Stability: Whole life insurance offers stability and predictability.

Universal Life Insurance

With universal life insurance, you have greater payment flexibility. You can adjust your premiums and death benefit as needed. It also includes an investment component, allowing you to choose from various investment options based on your risk profile.

  • Flexibility: Universal life insurance allows greater flexibility. You can adjust your premiums and death benefit as needed.
  • Investment Component: It includes an investment component where you choose from various investment options. The returns affect your policy’s cash value.
  • Risk and Reward: While it offers potential for higher returns, there’s also more risk due to market fluctuations.
  • Transparency: You can see how your policy’s cash value changes based on investments.

Participating Life Insurance

This type combines lifelong coverage with the opportunity to earn policy dividends. The dividends can be used to increase your cash value or reduce premiums. Participating life insurance offers stability and growth potential.

  • Dividends: Participating life insurance policies participate in the insurer’s profits. You may receive policy dividends.
  • Use of Dividends: Dividends can be used to increase your cash value, reduce premiums, or purchase additional coverage.
  • Steady Growth: It combines lifelong coverage with steady growth potential.
  • Community: Participating policies benefit from the overall performance of the insurer’s portfolio.

Tips for Saving Money on Permanent Life Insurance

At HealthRates.ca, our goal is to help you maximize your savings. The most efficient way to save on life insurance is by comparing rates from different providers, which can be a time-consuming task. Fortunately, HealthRates.ca simplifies this process for you. Using our online quote request feature, we thoroughly evaluate rates from major Canadian insurers, ensuring you effortlessly receive the best options. Below are more straightforward ways to save money on getting permanent life insurance:

Compare Rates:

  • Why: Different insurance providers offer varying premiums for the same coverage. By comparing rates, you can find the most cost-effective option.
  • How: Use online tools or work with an insurance broker to obtain quotes from multiple insurers. Look beyond just the premium—consider the policy features, riders, and financial stability of the company.

Choose Term Policies:

  • Why: Term life insurance provides coverage for a specific period (e.g., 10, 20, or 30 years). It’s generally more affordable than permanent life insurance.
  • How: Assess your needs—such as income replacement, mortgage protection, or education expenses—and opt for term coverage accordingly. Avoid overpaying for unnecessary features.

Pay Annually:

  • Why: Many insurers offer discounts if you pay your premiums annually instead of monthly.
  • How: When selecting a policy, choose the annual payment option. This not only saves you money but also simplifies your budgeting.

Adjust Coverage:

  • Why: As your financial responsibilities change (e.g., paying off debts, children becoming financially independent), you may need less coverage.
  • How: Regularly review your policy. If you no longer require the same level of coverage, consider reducing it. Be cautious not to underinsure, though.

Quit Smoking:

  • Why: Smokers typically pay significantly higher premiums due to health risks associated with smoking.
  • How: If you quit smoking, inform your insurer. After a smoke-free period (usually one year), you may qualify for non-smoker rates.

FAQ’s – Permanent Life Insurance

Find even more valuable answers to the most commonly asked questions about permanent life insurance here:

When considering life insurance, it’s essential to assess your unique circumstances. There are two primary categories: Permanent Life Insurance and Term Life Insurance. Permanent policies guarantee a beneficiary payout upon the insured’s passing, provided premiums are consistently paid. In contrast, term policies pay benefits only if the insured passes away within the agreed-upon policy duration. Factors like financial responsibilities, dependents, and long-term goals influence your decision. For personalized guidance, consult a financial professional.

A beneficiary is the person designated to receive the death benefit from your life insurance policy. You, as the policyholder, specify this individual. You can name multiple beneficiaries, distributing the cash value equally or based on predetermined percentages. This flexibility is useful for scenarios like dividing funds among your children. Additionally, consider appointing a contingent beneficiary in case a primary beneficiary predeceases you. You can even choose a charitable organization as a beneficiary.

As a policyholder, you can typically update your life insurance beneficiaries. Whether due to evolving family dynamics, financial responsibilities, or personal preferences, you have the flexibility to name multiple beneficiaries, allocate percentages, and adapt your choices over time.

The price of life insurance varies based on several factors, including age, health, coverage amount, and policy type. Generally, Term Life Insurance is more affordable, providing coverage for a specified period. In contrast, Permanent Life Insurance tends to be costlier due to its lifelong coverage and cash value accumulation. Younger, healthier individuals often secure lower premiums. To determine the cost, consider your financial situation, coverage needs, and long-term goals. Consulting with insurance providers, using online calculators, and seeking quotes can help assess potential expenses related to life insurance.

Life insurance premiums depend on factors like age, health status, coverage amount, and the chosen policy type. Typically, younger and healthier individuals secure lower premiums. Meanwhile, Permanent Life Insurance, which offers lifelong coverage and cash value accumulation, tends to have higher costs.

Let's Get Started

Universal Form (#18)
Google Review logo
4.8 Stars
js_loader