Permanent Life Insurance

Secure your assets and loved ones with suitable Life Insurance coverage. Our network of top Life Insurance providers in Canada empowers you to find the best rates for permanent life insurance.

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Our Reviews

Excellent4.8 Based on 538 reviews from ★★★★★ Domaz did a wonderful job for me. I felt like she did a very good job in getting me what I wanted and needed for my trip. Great thank you to her.Mark MemorialMark Memorial ★★★★★ Sehar Bajwa was very helpful and gave me all the options for my travel insurance policy and followed up with e mail confirmations.Thanks Sehargamin Diasgamin Dias ★★★★★ I was shopping around for travel insurance and decided to work with Sehar Bajwa Her professionalism and expertise are exemplary. She was able to answer all our questions, responded in a timely manner, and provided a great client experience overall. If you are looking for this type of service, I have no hesitation whatsoever in recommending her.Keith BalconKeith Balcon ★★★★★ Courteous, polite and efficient.Dornaz was great.Steve DufresneSteve Dufresne ★★★★★ Dornaz. Was very helpful. Patient and went out of her way to explain the travel policy to me.Excellent person. And I would highly recommend your firm just from my experience with her.Rosemary HeskaRosemary HeskaRosemary Heska ★★★★★ Dornaz has been extremely helpful, professional, patient & pleasant in our recent travel Insurance business recently. Thank you Dornaz!Jill & RalphJill GeigerJill Geiger ★★★★★ I went online to look into travel insurance as mine was expiring soon. I filled in the information needed and expected a call from a representative.Sehar Bajwa called me a little while later. She went through my application with me and quoted me the rate. The rate was lower than I was given online. I told Sehar that I wanted to take the insurance with Allianz.Sehar was very helpful, answering my questions and putting my application through. A few hours later my travel insurance policy came through in an email.Thank you Sehar for all your help.Sincerely,Cindy WileyCindy WileyCindy Wiley ★★★★★ Wonderful professional servicesylvia bradleysylvia bradley ★★★★★ My agent went over and above to make my experience a great one .. she searched to make sure I got the best policy and price available.. highly recommend my agentMary RolMary Rol ★★★★★ Dornaz was most helpful in helping me to understand and complete our application for travel insurance. She is polite and cheerful to deal with and answered all my questions.Lea HajnrychLea Hajnrych ★★★★★ Had a great experience with George Solomonov. Was very informative, knowledgeable with all questions and kept up with my busy schedule. Highly recommend George!!Peter RizkPeter Rizk ★★★★★ Dornaz got me a less expensive plan and canceled the one I mistakenly purchased. She was very professional and completed things in a quick efficient manner. I’ll be back next year.Stewart ClowStewart Clow ★★★★★ Very obliging and helpful. Will go back again when needed .Barbara WhatesBarbara Whates ★★★★★ I have used Dornaz for several of my group trips, always helpful. Enjoy dealing with herThank youLynda RussellLynda Russell ★★★★★ Artmiz was quick, efficient and she made the process of booking travel insurance a BREEZE. I highly recommend Alliance for your travel insurance needs.Sam CrosbySam Crosby ★★★★★ Thank you Dornaz, your help was effective and clear .George El KhalGeorge El Khal ★★★★★ Agent was very helpful, polite and efficient.Ron BenvenutoRon Benvenuto ★★★★★ Dornaz was exceptional in helping me with getting both my travel and medical insurance. She was always available to answer all my questions and concerns and the whole process went smoothly. I would highly recommend Dornaz to anyone looking for travel insurance.Ann CoxAnn Cox ★★★★☆ Dornaz was very helpful everything went smooth !ThanksSherryl EnnsSherryl Enns ★★★★★ Dornaz was most helpful in clarifying my questions regarding the Travel Insurance I had obtained from the associated Manulife website.Alaire ZaversAlaire Zavers ★★★★★ Dornaz was very helpful in getting my insurance coveragelizzy0860lizzy0860 ★★★★★ Thank you Artmiz for pulling everything together so quickly for me.Your professionalism and level of service is second to none.I have purchased coverage a few times traveling across Canada, the US and Europe.Thank you again Artmiz 😎Frank MarchiondaFrank Marchionda ★★★★★ Very efficient and provided just the coverage we needed.Bonnie WincharBonnie Winchar ★★★★★ Dornaz wes very helpful in regard to obtaining medical insurance for our upcoming cruise.Cathy GreinerCathy Greiner ★★★★★ Ms. Dornaz Samiei is a great person, very professional to contact for your travel medical insurance in the future. I highly recommended her great services with a very good understanding and caring. Thank you Dornaz.Minh L. NguyenEdmonton, Sept. 16, 2025MinhLuong NguyenMinhLuong Nguyen ★★★★★ Dornaz was extremely helpful with my travel requirements for insurance, she was knowledgeable, found me the best cost for insurance, as well made sure I understood if anything is to happen to call the insurance company number first before doing anything else. This is a very very important step for any traveler who has an emergency or not.Thank you Dornaz…Karen GreenKaren GreenKaren Green ★★★★★ Sehar Bajwa was very helpful in finding us travel insurance. I did shop around and compared policies. She answered all my questions and got me the best price.Ettie Van DijkEttie Van Dijk ★★★★★ Dornaz was very knowledgeable about the travel insurance programs she was offering. She was very professional yet extremely personable and patient answering any questions we had.Dave BaldwinDave Baldwin ★★★★★ I had a very smooth transition with dornaz.she was very professional and a pleasure to deal with.she done my travel insurance in record time and I would like to thank her very much.Gordon GuyGordon Guy ★★★★★ Dornaz was excellent helping my mother get travel insurance for her upcoming weekend trip. Highly recommend her and Alliance Income Services CorpCraig StewartCraig Stewart ★★★★★ I found Dornaz very helpful at brokering the best travel insurance from various vendors that will meet my personal needsBarb KralerBarb Kraler ★★★★★ Dorman was most helpful in arranging my travel insurance, very friendly and knowledgeable , I feel I’m safely covered and ready to enjoy my upcoming vacation!Thankyou so much 🙏Sharon OpheimSharon Opheim ★★★★☆ Just dealt with Sehar Bajwa to obtain a travel insurance for myself and my spouse, she was very patient and answered all my questions that I had. My insurance was completed within minutes and confirmed, she got me the best price compared to other insurance companies that I contacted.Thank you Sehar and all the best.Manuel AraujoManuel Araujo ★★★★★ Today I had the pleasure of dealing with one of your agents, Dornaz Samiei, to obtain travel insurance for an upcoming trip. Dornaz was knowledgeable, professional, courteous and cheerful in her interaction with me. It was a real pleasure being served by a representative with these desirable qualities. You are very fortunate to have her as an employee. Please convey my appreciation to Dornaz for a job well done!David PenneyDave PenneyDave Penney ★★★★★ I was a pleasure working with Dornaz getting our travel insurance. She was so pleasant and helpful and took the time to shop for the best deal. We lost connection and she called back immediately which is getting to be a rare trait these days. Muchly appreciated and thanks.Ron SynchenaRon Synchena ★★★★★ My experience with Alliance Services Corp. Everything was excellent, and the agent I interact with was really up to his game. He answered all my questions clearly and helped me out.Frontline Arctic SecurityFrontline Arctic Security ★★★★★ Dornaz was very helpful in arranging medical and trip cancellation insurance for my family. I called back with multiple questions and she provided clear answers. She is efficient and a pleasure to work with - I highly recommend her!Heather MacKenzieHeather MacKenzie ★★★★★ Dornaz and other Alliance agents have provided exceptional service. Thank you Alliance, (price was good too). Bozena E.EllaElla ★★★★★ Excellent and caring customer serviceMaria CostantinoMaria Costantino ★★★★★ Dornaz at alliance was very efficient to get my travel insurance stated. Prompt service and she seems very professional.I felt comfortable dealing with her on the phone and very detailed about how the coverage worksI will definitely in future go back to AllianceThank you DornazShiraz AliShiraz Ali ★★★★★ Excellent customer service from Dornaz. Thank you kindly for the great service & for explaining everything so well to me. Much respect.Victoria FudgeVictoria Fudge ★★★★★ Our agent Artmiz was very knowledgeable and answered all of our hypothetical travel scenarios with ease. The premium savings were significant because Allianz offers "top-up" products to those of us who have existing coverage, but need more.Catherine OnishiCatherine Onishi ★★★★★ Dornaz helped me with extended travel insurance, she found me an excellent rate! She was very kind and professional. In the future Dornaz will be my go to agent. Best Wishes Dornaz!Linda TaylorLinda Taylor ★★★★★ Dornaz is great agent!Kawtar ManyariKawtar Manyari ★★★★★ Artmiz was very professional and quick to answer all my questions . She was very knowledgeable of her products. Thanx Artmizron raymerron raymer ★★★★★ Dornaz was informative, efficient and thorough. She found the best rates with optionsstephen ottstephen ottjs_loader
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Shopping for Permanent Life Insurance? We Can Help!

We make finding the right insurance coverage fast and simple by connecting you with the best insurance providers in Canada.

Browse options, compare rates, and save more on HealthRates.ca.

Understanding Permanent Life Insurance

Permanent life insurance is essential for Canadians due to its lifelong coverage, cash value accumulation, and tax advantages. Unlike term life insurance, which has a set duration, permanent policies provide protection until the policyholder’s death. Additionally, the cash value component allows tax-deferred growth, offering flexibility and financial resources during one’s lifetime. While initial premiums may be higher, the long-term benefits make permanent life insurance a valuable choice. Consider speaking to an advisor to explore your options further!

Key Benefits

Having a permanent life insurance in Canada offers several key benefits:

Lifelong Coverage:

Unlike term insurance, permanent life insurance provides coverage throughout your entire life. Your beneficiaries are guaranteed a death benefit whenever you pass away, as long as you’ve paid your premiums.

Tax-Free Death Benefit:

The money from the death benefit is tax-free for your loved ones to use as they need.

Cash Value:

Some permanent life insurance plans include a cash value component. This tax-preferred savings portion can grow over time and provide potential borrowing options. Keep in mind that withdrawing funds from the cash value may reduce your policy’s death benefit.

Stable Premiums:

Permanent life insurance premiums typically remain consistent over time, unlike rising term insurance rates.

Different Types of Permanent Life Insurance

In Canada, there are three main types of permanent life insurance:

Whole Life Insurance

This plan provides lifelong coverage without expiration. Your beneficiaries receive a tax-free death benefit when you pass away, as long as you’ve paid your premiums. Whole life insurance also accumulates cash value over time, which you can access or borrow against.

  • Coverage: Whole life insurance provides lifelong coverage. As long as you pay your premiums, your beneficiaries receive a tax-free death benefit when you pass away.
  • Cash Value: Over time, your policy accumulates cash value. This value grows at a guaranteed rate and can be accessed during your lifetime. You can also borrow against it.
  • Premiums: Premiums are typically higher than term life insurance but remain level throughout the policy.
  • Stability: Whole life insurance offers stability and predictability.

Universal Life Insurance

With universal life insurance, you have greater payment flexibility. You can adjust your premiums and death benefit as needed. It also includes an investment component, allowing you to choose from various investment options based on your risk profile.

  • Flexibility: Universal life insurance allows greater flexibility. You can adjust your premiums and death benefit as needed.
  • Investment Component: It includes an investment component where you choose from various investment options. The returns affect your policy’s cash value.
  • Risk and Reward: While it offers potential for higher returns, there’s also more risk due to market fluctuations.
  • Transparency: You can see how your policy’s cash value changes based on investments.

Participating Life Insurance

This type combines lifelong coverage with the opportunity to earn policy dividends. The dividends can be used to increase your cash value or reduce premiums. Participating life insurance offers stability and growth potential.

  • Dividends: Participating life insurance policies participate in the insurer’s profits. You may receive policy dividends.
  • Use of Dividends: Dividends can be used to increase your cash value, reduce premiums, or purchase additional coverage.
  • Steady Growth: It combines lifelong coverage with steady growth potential.
  • Community: Participating policies benefit from the overall performance of the insurer’s portfolio.

Tips for Saving Money on Permanent Life Insurance

At HealthRates.ca, our goal is to help you maximize your savings. The most efficient way to save on life insurance is by comparing rates from different providers, which can be a time-consuming task. Fortunately, HealthRates.ca simplifies this process for you. Using our online quote request feature, we thoroughly evaluate rates from major Canadian insurers, ensuring you effortlessly receive the best options. Below are more straightforward ways to save money on getting permanent life insurance:

Compare Rates:

  • Why: Different insurance providers offer varying premiums for the same coverage. By comparing rates, you can find the most cost-effective option.
  • How: Use online tools or work with an insurance broker to obtain quotes from multiple insurers. Look beyond just the premium—consider the policy features, riders, and financial stability of the company.

Choose Term Policies:

  • Why: Term life insurance provides coverage for a specific period (e.g., 10, 20, or 30 years). It’s generally more affordable than permanent life insurance.
  • How: Assess your needs—such as income replacement, mortgage protection, or education expenses—and opt for term coverage accordingly. Avoid overpaying for unnecessary features.

Pay Annually:

  • Why: Many insurers offer discounts if you pay your premiums annually instead of monthly.
  • How: When selecting a policy, choose the annual payment option. This not only saves you money but also simplifies your budgeting.

Adjust Coverage:

  • Why: As your financial responsibilities change (e.g., paying off debts, children becoming financially independent), you may need less coverage.
  • How: Regularly review your policy. If you no longer require the same level of coverage, consider reducing it. Be cautious not to underinsure, though.

Quit Smoking:

  • Why: Smokers typically pay significantly higher premiums due to health risks associated with smoking.
  • How: If you quit smoking, inform your insurer. After a smoke-free period (usually one year), you may qualify for non-smoker rates.

FAQ’s – Permanent Life Insurance

Find even more valuable answers to the most commonly asked questions about permanent life insurance here:

When considering life insurance, it’s essential to assess your unique circumstances. There are two primary categories: Permanent Life Insurance and Term Life Insurance. Permanent policies guarantee a beneficiary payout upon the insured’s passing, provided premiums are consistently paid. In contrast, term policies pay benefits only if the insured passes away within the agreed-upon policy duration. Factors like financial responsibilities, dependents, and long-term goals influence your decision. For personalized guidance, consult a financial professional.

A beneficiary is the person designated to receive the death benefit from your life insurance policy. You, as the policyholder, specify this individual. You can name multiple beneficiaries, distributing the cash value equally or based on predetermined percentages. This flexibility is useful for scenarios like dividing funds among your children. Additionally, consider appointing a contingent beneficiary in case a primary beneficiary predeceases you. You can even choose a charitable organization as a beneficiary.

As a policyholder, you can typically update your life insurance beneficiaries. Whether due to evolving family dynamics, financial responsibilities, or personal preferences, you have the flexibility to name multiple beneficiaries, allocate percentages, and adapt your choices over time.

The price of life insurance varies based on several factors, including age, health, coverage amount, and policy type. Generally, Term Life Insurance is more affordable, providing coverage for a specified period. In contrast, Permanent Life Insurance tends to be costlier due to its lifelong coverage and cash value accumulation. Younger, healthier individuals often secure lower premiums. To determine the cost, consider your financial situation, coverage needs, and long-term goals. Consulting with insurance providers, using online calculators, and seeking quotes can help assess potential expenses related to life insurance.

Life insurance premiums depend on factors like age, health status, coverage amount, and the chosen policy type. Typically, younger and healthier individuals secure lower premiums. Meanwhile, Permanent Life Insurance, which offers lifelong coverage and cash value accumulation, tends to have higher costs.

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